Brand Love is a multi-sector, fully integrated brand strategy, positioning and experiential agency who challenge traditional brand wisdom. We are focussed on supporting new and existing brands to grow and enable new ideas to thrive by creating or evolving brand strategy and business plans.

We prepare new ideas for investment and re-energise existing brands that have lost their midas touch. Founded by Sally O’Rourke and Catherine Thomas and supported by a unique international team of extraordinary minds and experience, applying our unique Brand Love framework for creating brand strategy called Reverse Brand MethodologyTM.

The Brand Love

Digital Natives
Financial Planners
PR Professionals
Crisis Managers
Creative Deliverers
Marketing Roadmappers
Media planners

Brand Love offers the following services:

Brand Love Strategy – offers business and brand strategy, cultural transformation and roadmaps for growth.

Brand Love Retail offers expert consultancy to re-energise and re-ignight Brand Love amongst consumers.

Brand Love Raise offers business strategy, financial modelling, preparation for pitching for investment or for a brand sale or the due diligence for a brand acquisition.

Our fund raising work begins with the creation of a comprehensive business and financial model. This clarifies how a business can succeed and scale and how the reasons to invest is best presented. We will help define funding requirements and the optimum structure. We identify a range of investors and manage the process. Our team has significant experience across a range of markets.

Brand Love also provides retail consultancy for retail brands whose customers have fallen out of love, who know longer see a compelling reason to visit, spend or engage either in store or online.

The Brand Love team include strategists, financial specialists, retail experts, investor coaches, marketing, creative and digital specialists.

What we believe

Brilliant brands, seasoned professionals and successful entrepreneurs are  humble enough to know that their consumers hold the key to their brilliance, but staggeringly, brands frequently still don’t really know how to create enough relevance to persuade consumers to fall in love with them. And stay in love.

Brand Love‘s approach is to harness the latent desire that exists in all of us, enable growth, empower management teams and re-ignight Brand Love

When a brand truly understands and anticipates consumer needs, short term desire can become Enduring Brand LoveTM.

Brand Love is a breath of fresh air in a sea of sameness. Their innovative and nurturing approach to building marketplace demand is equal parts creative and business rigorous. I’ve had the pleasure of working with their principals in the past and they do world class work for their clients.

Adam Simons Head Emerging Brands
The Clorox Company

Founders Story

With an obsession for brands and deep understanding of how to create sustainable brand clarity and coherence for customers we created Brand Love.

After spending many years working with some of the world’s top brands and understanding promiscuous consumers and the dynamic environment we now apply our boutique and unique approach. We have developed an outstanding network of industry experts who apply a transformational approach to our multi-sector work.

Brand Love has five pillars – Brand Love Strategy, Brand Love Raise, Brand Love Real Estate, Brand Love Retail and Brand Love Beauty.

Brand Love Reverse Brand MethodologyTM

Our human and data led approach – although bespoke to each business challenge – is rooted in our Reverse Brand MethodologyTM, using the lens of the consumer to create successful sustainable solutions that result in Enduring Brand LoveTM.

Sally O’Rourke


As co-founder of Brand Love, Non-Exec Director of Ethical Fashion Group and previously CEO and MD for leading brand, innovation and trend agencies…

Catherine Thomas


As co-founder of Brand Love, Non-executive Director of Barking & Dagenham’s regeneration company Be First and technology company Soundout, Catherine has worked in brand strategy, marketing, PR and communications for over 20 years…

Advisory Board

Adam Simons


A maverick, systems thinker, and champion for growth.

François Vogel


After a first career in finance, François has been in charge of digital media for France Televisions during 6 years.

Josh Gutteridge


Josh is Founder and Managing Director of Regency Creative – a boutique web design and branding agency in London.

Nick Thorogood


Nick is the founder of TMS Ltd a Specialist consultancy in Content, Media Services and Audience segmentation.

Clare Fuller


Clare Fuller has worked in the communications arena for more than 25 years, for big names in the sector (Wolff Olins, Fitch) as well as smaller players.

Suzanne Harlow


Suzanne served as Group Trading Director of Debenhams PLC from Dec 2013 to Oct 2017 with responsibility for the global product, brand and sourcing proposition.

Jo Newton


With over 30 years’ experience Jo has worked with world class businesses developing their retail and product propositions, specialising in brand strategy and implementation, buying and sourcing management, licensing and collaborations.

Contact Us
M: +44 776 6929 692
M: +44 796 0005 423

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Our Company Values

Creator of quality designs and thinker of fresh ideas.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia

A Little Of Our Story

We were simply born to paint pixels for a living

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia

See Our Story